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Media Conglomerate

Duda Melzer’s RBS Media Group Reports The Changes Taking Place In Argentina

The Brazilian state of Rio Grande Do Sul’s southern border touches the northern border of Argentina. The Porto Alegre-based RBS Media Group keeps a watchful eye on the changes that are taking place under new President Mauricio Macri. Macri replaced Cristina Fernández de Kirchner in December 2015. President Macri is reducing subsidies, ending capital controls, and introducing a nationwide austerity program. The CEO of the RBS Group, Duda Melzer, is acutely aware of Argentina’s political and social changes, and his TV and radio stations frequently air stories about those changes. Melzer knows a lot about the Argentine market, thanks to his interest in the franchise, Sweet Sweet Way.

In a report by, the finance minister of Argentina recently told a group of journalist that Trump’s nationalistic policies may do more harm than good. RBS newspapers covered the story. The Argentine finance minister was speaking from experience. Protectionism and nationalism create economic stagnation and poverty; Argentina is a good example of those conditions.

Duda Melzer is one of those executives that lead by example. He earned an MBA from Harvard, and he spent time in New York while he was president of Box Top Media. Melzer is a blue-blooded Brazilian who knows the value of free enterprise and open borders. He credits some of his success to the years he spent in the United States. But his grandfather and uncle were the biggest influences in his life. Maurício Sirotsky Sobrinho, Duda’s grandfather, founded RBS in 1957. Duda’s uncle, Nelson Sirotsky, was the CEO of the RBS Group until Duda took over in 2016.

Melzer spent four years in the marketing division of the company, and during that time the RBS Group became a powerhouse in the media industry. Today, Duda Melzer oversees a media empire that controls most of the news and entertainment reporting in the South of Brazil. Visit his personal website at

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