Category Archives: Women in Business

CEO Cosmetics Industry Inspirational Women Women in Business

How Doe Deere, CEO of Lime Crime, Achieved Success

If you haven’t heard of Lime Crime, then allow me to fill you in. It’s the super colorful and glitter-doused cosmetics brand created by Doe Deere, who is just as vibrant as her brand. Launched in 2008, Lime Crime is a pioneer in quirky cosmetics, hair color and makeup looks that have consistently blown up on Instagram. Today, the brand has a cult following and is beloved for products such as the quartet of Venus palettes, which all began with the original, grunge-inspired Venus with a color palette that could make the consumer look like a work of Renaissance art themselves, as well as handle casual, everyday looks. If you’re wondering where this all began, then you need to in dive into the background of the creator of this funky and youthful line.


As a child, Deere was imaginative and passionate about color. Whether the source of the color was her art supplies, her mother’s makeup or her clothes, it was something that she was drawn toward and passionate about. Fast forward to 2004 and she was opening an eBay store for her fashion line with the name “limecrime,” the same as her favorite color but also a metaphor for breaking the rules of convention and being unafraid to be different. This would eventually become the name of her cosmetics line, which she would launch in 2008.


When it comes to success, Deere considers herself successful when her audience is excited to wear her brand. But that isn’t enough for her, as she is always thinking ahead and has plans for the future of Lime Crime. She also wants the cosmetics brand to continue to become better and better, while still staying true to its roots.


What she considers her greatest success, in regards to her product line, is her liquid-to-matte lipstick. This lipstick starts wet and dries a cool matte but without having the typical problems of this type of product, which is wearing off easily throughout the day and transferring onto anything that your lips come into contact with. Not only that but Deere is quite proud of Lime Crime’s Velvetines line, both the matte and metallic, which is entirely vegan. All of Lime Crime’s products have been certified by Leaping Bunny as cruelty-free, as well, which is quite the accomplishment.


Lime Crime has continued to create successful, Instagram-worthy products that Unicorns – fans of Lime Crime who embrace their uniqueness – have been thrilled about. They recently released the Venus 3 palette which takes the grunge look of the original two pallets and makes it pretty in pink with a variety of shades of pink, purple and brown. Learn more:

CEO Cosmetics Industry Inspirational Women Women in Business

Discovering the Beauty That Is Lime Crime

If you’re familiar with the cosmetics industry, you might have heard of a popular compnay called Lime Crime, owned by Doe Deere. Doe Deere has such an interesting backstory and personality and has found great success with her company in a short amount of time. The Russia native came to New York as a teenager to find success, and she certainly did just that. Lime Crime is known and loved worldwide, thanks to it’s unique style.


As a teenager, Doe was just as creative and different in her style. She would draw temporary tattoos and sell them on the streets of New York for extra cash. She was also a musician, long before Lime Crime, so her creativity and entrepreneurial drive was always there. When she thought of the idea for bolder makeup, it was not the current trend. She took the risk though, with the hopes that other people were longing for a much more unique and bold style when it came to cosmetics, and indeed, that is what they were looking for!


Doe Deere uses social media to show off her line of cosmetics and her personality. She believes that color is a type a self expression and a lot of her “unicorns” have been able to identify with that same feeling. Doe is often known as the “Queen of her Unicorns,” because so many fans look up to her ability to be confident and express herself through color and fashion. Lime Crime has allowed so many other people to feel that same confidence.


Lime Crime cosmetics features beautiful, bold shades of lip colors, eye palettes and so much more. If you are looking to be different and really express yourself through your looks, Lime Crime allows you to do that. You won’t find another brand of makeup that has all the glitter, matte and shiny tones that are offered with Doe Deere’s incredible company.


Doe Deere took her passion for cosmetics, color and self expression and created an entire empire with millions of fans. She brought something totally different to the cosmetics industry and it was an overnight success. Learn more: