How Joel Friant Made The Original Habanero Flakes His Flagship Product

Joel Friant is a businessman who says that he is a free-market enthusiast and a fan of opening your own businesses. As a serial entrepreneur he has done so several times himself. One industry he has found a lot of success in is the real estate industry. He has opened companies where he remodels clients homes, he did real estate sales, and he owned a company where he bought foreclosed homes, did the hard work himself of making improvements, and then put them back on the market in order to turn a profit.

 

The food and beverage industry has also been great for Joel Friant. He started a restaurant in 1995 that was the first of its kind. It sold Thai cuisine in a quick-serve format which proved really popular. It was while he was in the restaurant industry that he decided to develop a shaker for consumers so that they could season their dishes with dried and raw habanero pepper flakes. At that time there was nothing else like it on the market and he found a great deal of success in area grocery stores.

 

This product was called the Habanero Shaker and while it was quite successful he had to leave it in the rearview mirror when he started a company in the real estate industry that took up all of his available time. It wasn’t forgotten, however, and in 2012 he revived it as the Original Habanero Shaker. A lot had changed between 1995 and 2012 so Joel Friant rolled with the times. This meant releasing his Original Habanero Shaker as a product on Amazon instead of retail stores so he could reach as many customers as possible.

 

Friant says that the habanero peppers he uses are sourced fresh from the farm. Before they are shipped to him they are dried right at the farm in order to lock in their taste and heat level as well as to prevent disease. They are then perfectly ground and shipped to him which he then bottles. He guarantees his product is 100% habanero flakes with nothing else added to diminish it.

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